Articles by "Business"

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Racer Chrome fan
Racer Chrome fan
Ludhiana, May 13, 2020 (News Team): Usha International, one of India's leading consumer durable company, launched its range of Usha Racer Chrome fans to beat the rising temperature this summer. The Racer Chrome range boasts features like ultra hi-speed with higher air delivery, high performance, and attractive looks with beautiful rings and trims; making it a compelling buy for consumers who want to move beyond the regular and give a contemporary look to their house. The fanscan operate at low voltage and have ultra-high speed of 400 RPM, to keep you cool and fresh throughout the day.

Usha brand ambassador, Narain Karthikeyan and Rohit Mathur , President, Electric fans and pumps , Usha International at the launch event of Racer Chrome fans
Usha brand ambassador, Narain Karthikeyan and Rohit Mathur, President, Electric fans and pumps, Usha International at the launch event of Racer Chrome fans
Ludhiana, March 04, 2020 (News Team): Usha International, one of India’s leading consumer durables brand has launched the new Racer Chrome Fans strengthening its existing Usha Racer Fan’s range. Unveiled by Usha Brand Ambassador and India's first Formula One Driver, Narain Karthikeyan, the Racer Chrome Fan boasts of features like ultra hi-speed, great air delivery, high performance, and attractive looks, making it a compelling buy for consumers who want to move beyond the regular.

Ola Cabs
Ludhiana, February 12, 2020 (News Team): Ola, one of the world’s largest ride-hailing platforms, is now live in London. The platform is fully operational with three categories: Comfort, Comfort XL and Exec ride classes. Ola has over 25,000 drivers registered on the platform, bringing scale to its London offering immediately. The company will maintain its differentiated focus on drivers, safety and a collaborative approach with local authorities and regulators.

SAR Group launched E-Rickshaw in Ludhiana
SAR Group launched E-Rickshaw in Ludhiana
Ludhiana, February 10, 2020 (News Team): SAR Group, a conglomerate with multiple lines of business, announced its entry into the burgeoning e-rickshaw market of India by launching its first model branded “Andaaz” in Ludhiana. For the Leader in E-Rickshaw battery segment, venturing into E-rickshaw is a natural extension of the evolution journey. The launch marks as one of the biggest development in the 31 years of the company history.

Usha Induction Cooktop
Usha Induction Cooktop
Ludhiana, January 30, 2020 (News Team): Usha International, India’s leading consumer durables company introduces a new range of induction cooktops, Usha CookJoy adding another feather to its comprehensive kitchen appliances. Usha’s Kitchen appliances includes Cooking appliances and Food Preparation appliances while Usha Cooking appliances consists of Halogen Ovens, OTGs, Gas Cooktop, Induction Cooktops, Toasters, Sandwich Makers and Rice Cookers. The Usha Food Preparation appliances consist of Food Processors, Cold Press Juicers, Juicers, Blenders, Mixer-Grinders and Wet Grinders.

January 29, 2020 Views , , , , ,
Tweet with #HeroesofOla
Tweet with #HeroesofOla
Ludhiana, January 29, 2020 (News Team): Ola, India’s largest ride-hailing companies, today announced the launch of its ‘Heroes of Ola’ program which recognises the efforts of driver-partners who continue to go above and beyond their call of duty. The Company is reaching out to its 200 million+ consumers through various platforms, to enable sharing their experiences with Ola driver partners, who through big or small gestures, have gone above and beyond to serve customers, or have displayed exemplary character in service of the public.

As part of the launch campaign, Ola has also unveiled a digital film that highlights how driver-partners are real-life heroes in spite of the trials and travails that they may face in their everyday lives. The film highlights the sense of responsibility and patience that these driver-partners display by prioritising their customers at all times and serving as an inspiration for their families and fellow driver-partners. The program brings forth the fact that a driver partner’s heroism can come in many forms - from taking that extra turn to returning a phone or a bag that a customer may have left behind in the cab to even the many instances of showing compassion to injured animals on the roadside or extending support to a pedestrian who may need help!

Commenting on the initiative, Arun Srinivas, Chief Sales and Marketing Officer at Ola said, “Ola is focused on providing a platform that is equally convenient for its driver-partners as well as its customers. More often than not, the contributions of driver-partners go unnoticed. We find thousands of instances around us of courage, compassion and empathy from our service providers. Heroes of Ola is one such platform to bring these inspiring experiences to the forefront.”

He further added, “The ‘Heroes of Ola’ platform aims to showcase and appreciate the efforts of Ola’s driver-partners who ensure that customers have a delightful experience, even if it means going beyond their call of duty. These experiences can serve as inspiration to fellow driver-partners as well as every one of us in whatever we do.”

Ola’s customers can share their stories with #HeroesofOla on the Company’s social media channels including Instagram and Twitter as well as through their in-app feedback section.


Tata Power Solar official with the guests
Tata Power Solar official with the guests
Ludiana, December 24, 2019 (News Team): Tata Power Solar, India's largest solar energy company, and Tata Power's wholly-owned subsidiary has launched its #PleadgeForSolar campaign today. This campaign encourages consumers to install the residential solar rooftop solutions and utilize the natural resource which is available in abundance. This significant initiative inspires to adopt sustainable resources for the energy requirements of the consumers. The campaign #PledgeForSolar was flagged off by Rajinder Bhagat, Addl.SE, PSPCL, Ludhiana amidst senior dignitaries from the government along with other key decision-makers from the corporate industry.

Usha Misty Water Heater
Usha Misty Water Heater
Ludhiana/Jalandhar, December 18, 2019 (News Team): Usha, one of India’s leading consumer durables brand, has revamped its Misty water heaters to add colour and floral motifs catering to the growing trend of consumers looking for products that enhance their homes aesthetically.

Kareena Kapoor Khan launching the All New Forever 21 at Orion Mall, Bangalore
Kareena Kapoor Khan launching the All New Forever 21 at Orion Mall, Bangalore
Bengaluru, December 17, 2019 (News Team): Forever 21, the most adored international fast fashion destination, from Los Angeles, California, part of the Aditya Birla Fashion and Retail Ltd. unveiled the remodeled all-new Forever 21 store, with Bollywood’s ultimate style diva and trendsetter Kareena Kapoor Khan on the 14th of December 2019 at Orion Mall.

Brian Lara at the DGC, with Siddharth Shriram, Gauri Monga and Shubham Jaglan
Brian Lara at the DGC, with Siddharth Shriram,
Gauri Monga and Shubham Jaglan
New Delhi, December 16, 2019 (News Team): Usha International, India’s leading consumer durables company,along with Delhi Golf Club, today hosted former West Indies cricketer Brian Lara, widely acknowledged as one of the world’s greatest batsmen ever.During the course of the day, the West Indies legend, who endorses Usha’s philosophy of an active and youthful lifestyle, reiterated the same while interacting with fellow golfers, club members, youngsters, and beneficiaries of the Caddies Welfare Trust.This partnership between Usha and Brian is one of the most powerful associations ever, bringing together a legendary Indian brand that promotes and supports active and healthy living, and a cricketing legend who is passionate about fitness, cricket and golf.

Rajendra Inani, Business Unit Head - Smart Cities, Tata Projects Ltd
Rajendra Inani, Business Unit Head - Smart Cities, Tata Projects Ltd
Ludhiana, December13, 2019 (News Team): Ludhiana’s citizens will soon be able to effortlessly register complaints pertaining to faulty/non-functional streetlights as the SMART LED Project’s citizen’s portal and Android app is soon to be launched.

Suzuki Hayabusa 2020 Candy Daring Red
Suzuki Hayabusa 2020 Candy Daring Red
New Delhi, December 13, 2019 (News Team): Suzuki Motorcycle India Pvt. Ltd. (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, rolls out the 2020 edition of the legendary motorcycle – Hayabusa. The iconic motorcycle has been ruling the hearts of the motorcycle enthusiasts in the country since its launch in 2009.

Sujit Baksi, Head APAC Business and President Corporate Affairs, Tech Mahindra & Puneet Gupta, Head-India Sales Tech Mahindra
Sujit Baksi, Head APAC Business and President Corporate Affairs,
Tech Mahindra & Puneet Gupta, Head-India Sales Tech Mahindra
New Delhi, December 12, 2019 (News Team): Tech Mahindra Ltd. a leading provider of digital transformation, consulting and business reengineering services and solutions, announced today its largest smart city project worth INR 500 crore from Pimpri Chinchwad Municipal Corporation (PCMC), Asia’s richest municipal corporation. Through this project, Tech Mahindra will engage with more than 15 lakh citizens of PCMC by enabling technology-led transformation to convert it into a smart and sustainable city.

Ludhiana/Jalandhar, December 12, 2019 (News Team): Listening to what consumers want, Usha International, one of India’s leading consumer durable company, has added a whole range of innovatively designed heating appliances, strengthening its existing range of room heaters. Known for their exceptional quality, portability, and durability, the room heater range includes Oil Filled Radiators,Fan RoomandRadiantroom heaters(Carbon, HalogenandQuartz Heaters).

Brian Lara
Brian Lara
Ludhiana/Jalandhar, December 6, 2019 (News Team): Usha International, India’s greatest choice in Sewing Machines, Electric Fans, Premium Lighting(TISVA), and Small Domestic Appliances,today announced a new partnership with former West Indies cricketerBrian Lara, widely acknowledged as one of the world’s greatest batsmen ever.The West Indies legend endorsesUsha’s philosophy of an active and youthful lifestyle across thesporting events, product promotional activities, and lifestyle campaigns.

La Americana Gourmet product range wholewheat bran pizza
La Americana Gourmet product range wholewheat bran pizza
Ludhiana, December 05, 2019 (News Team): Aiming to captivate the progressive lifestyle-conscious consumers, who are demanding more options in the on-the-go food category, FMCG major Bonn Group of Industries launches an exclusive whole grain product range which promises to flood Indian palates with a sumptuous and fulfilling breakfast option. The new premium product line, named ‘La Americana Gourmet’, includes a cleverly unique deck of products covering the entire taste gamut with whole wheat bran burger bread and whole wheat bran pav, Garlic and multigrain Foot longs, Bran Bread, Honey Oat Bread, Garlic Oregano Breads and eggless lemon, Butter Scotch and Choco Vanilla Cakes among others.

Saurabh Baishakhia
Saurabh Baishakhia
Ludhiana/Jalandhar, November 27, 2019 (News Team): Saurabh Baishakhia has joined Usha International Limited as the President of its Appliances Business which includes both home and kitchen appliances. He will be working out of the company’s Head Office located in Gurgaon.

Rajesh Singla, CFO,  Praveen Garg, CEO, Sahej Singh, Director, Amrinder Singh , Director, Simmerveer Singh, Director, Navdeep Chadha , Vice President,  Sale of Bonn
Rajesh Singla, CFO,  Praveen Garg, CEO, Sahej Singh, Director,
Amrinder Singh , Director, Simmerveer Singh, Director,
Navdeep Chadha , Vice President, 
Sale of Bonn
Ludhiana, November 22, 2019 (News Team): With an aim to bridge the gap between a company and their dealers, one of India’s leading manufacturers of FMCG Food products, today organized a dealers’ meet in Ludhiana, Punjab. The company have also engaged new channel partners to move their business forward. The event was marked to share company’s mission for the upcoming years with their distributors and discuss company’s last year achievements.

Vikas Gandhi , Senior Vice President – TISVA Lighting at the launch of The TISVA Studio Ludhiana with one of India’s leading lighting designer Sarvdeep Basur (founder Lucent worldwide)
Vikas Gandhi at the launch of The TISVA Studio Ludhiana with one of India’s
leading lighting designer Sarvdeep Basur (founder Lucent worldwide)
Ludhiana, November 23, 2019 (News Team): Driven by the growing consumer preference for premium lighting solutions, Tisva, a premium home decorative lighting brand by Usha International Limited, opened its newest store in Ludhiana. Located in the heart of the city, the studio offersan immersive experience into the world ofaesthetic luminaires designed to light up contemporary homes.

Actress Keerthy Suresh
Actress Keerthy Suresh
Jalandhar, November 19, 2019 (News Team): Usha International today announced Keerthy Suresh as its brand ambassador across sewing machines, appliances, and fans. The 27-year old actor who won the National Film Award for Best Actress in 2018 for her portrayal of actress Savitri in the biopic Mahanati is regularly seen in Tamil, Malayalam, and Telugu films.

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