Usha brand ambassador, Narain Karthikeyan and Rohit Mathur, President, Electric fans and pumps, Usha International at the launch event of Racer Chrome fans
Ludhiana, March 04, 2020 (News Team): Usha International, one of India’s leading consumer durables brand has launched the new Racer Chrome Fans strengthening its existing Usha Racer Fan’s range. Unveiled by Usha Brand Ambassador and India's first Formula One Driver, Narain Karthikeyan, the Racer Chrome Fan boasts of features like ultra hi-speed, great air delivery, high performance, and attractive looks, making it a compelling buy for consumers who want to move beyond the regular.
Ludhiana, February 12, 2020 (News Team): Ola, one of the world’s largest ride-hailing platforms, is now live in London. The platform is fully operational with three categories: Comfort, Comfort XL and Exec ride classes. Ola has over 25,000 drivers registered on the platform, bringing scale to its London offering immediately. The company will maintain its differentiated focus on drivers, safety and a collaborative approach with local authorities and regulators.
Ludhiana, February 10, 2020 (News Team): SAR Group, a conglomerate with multiple lines of business, announced its entry into the burgeoning e-rickshaw market of India by launching its first model branded “Andaaz” in Ludhiana. For the Leader in E-Rickshaw battery segment, venturing into E-rickshaw is a natural extension of the evolution journey. The launch marks as one of the biggest development in the 31 years of the company history.
Acclaimed actor and Usha International Brand Ambassador Keerthy Suresh at the launch event of Usha sewing machines
Ludhiana, February 01, 2020 (News Team): Usha International, one of India’s leading consumer durables brand, organized an exclusive closed door ‘Meet and Greet’ event for their trade partnerswith the winner of ‘National Film Award for Best Actress 2018’ and Usha Brand Ambassador Keerthy Sureshin Chennai. The companyalso launched19new sewing machines, adding new models in theUsha Janome,Domestic Industrialas well as Industrial Garment Machine(IGM)range.
Ludhiana, January 30, 2020 (News Team): Usha International, India’s leading consumer durables company introduces a new range of induction cooktops, Usha CookJoy adding another feather to its comprehensive kitchen appliances. Usha’s Kitchen appliances includes Cooking appliances and Food Preparation appliances while Usha Cooking appliances consists of Halogen Ovens, OTGs, Gas Cooktop, Induction Cooktops, Toasters, Sandwich Makers and Rice Cookers. The Usha Food Preparation appliances consist of Food Processors, Cold Press Juicers, Juicers, Blenders, Mixer-Grinders and Wet Grinders.
Ludhiana, January 29, 2020 (News Team): Ola, India’s largest ride-hailing companies, today announced the launch of its ‘Heroes of Ola’ program which recognises the efforts of driver-partners who continue to go above and beyond their call of duty. The Company is reaching out to its 200 million+ consumers through various platforms, to enable sharing their experiences with Ola driver partners, who through big or small gestures, have gone above and beyond to serve customers, or have displayed exemplary character in service of the public.
As part of the launch campaign, Ola has also unveiled a digital film that highlights how driver-partners are real-life heroes in spite of the trials and travails that they may face in their everyday lives. The film highlights the sense of responsibility and patience that these driver-partners display by prioritising their customers at all times and serving as an inspiration for their families and fellow driver-partners. The program brings forth the fact that a driver partner’s heroism can come in many forms - from taking that extra turn to returning a phone or a bag that a customer may have left behind in the cab to even the many instances of showing compassion to injured animals on the roadside or extending support to a pedestrian who may need help!
Commenting on the initiative, Arun Srinivas, Chief Sales and Marketing Officer at Ola said, “Ola is focused on providing a platform that is equally convenient for its driver-partners as well as its customers. More often than not, the contributions of driver-partners go unnoticed. We find thousands of instances around us of courage, compassion and empathy from our service providers. Heroes of Ola is one such platform to bring these inspiring experiences to the forefront.”
He further added, “The ‘Heroes of Ola’ platform aims to showcase and appreciate the efforts of Ola’s driver-partners who ensure that customers have a delightful experience, even if it means going beyond their call of duty. These experiences can serve as inspiration to fellow driver-partners as well as every one of us in whatever we do.”
Ola’s customers can share their stories with #HeroesofOla on the Company’s social media channels including Instagram and Twitter as well as through their in-app feedback section.
