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Usha strengthens its fans portfolio with multiple launches

Usha Novello
Usha Novello
Ludhiana, March 07, 2018 (Rajinder Ahuja): Usha International, a leading player in thefan industry, gears up for the summer season with multiplefan launches in the decorative and energy efficient fans range. The latest ceiling fan launches include Energia32, Technix Plus and Novello.

Usha International has enhanced its energy-efficient products rangewith the introduction of Energia32 and Technix Plus.Energia32 comes with an in-built Brushless DC (BLDC) motor. BLDC motor is the most advanced motor technology from Nidec Japanthat does not generate heat and consumes only 32 watts of energy.It has a high air delivery speed of 220 CMM and comes with a remote for convenience. Energia32 with the cool motor saves energy by reducing the air conditioning bill.

Technix Plus is a new addition to Usha’s award-winning Technix range. It is the lowest power consumption induction motor fan that consumers only 43 watts and comes with BEE five-star rating.

Offering a blend of contemporary design and efficiency to its discerning customers, Usha Internationalis coming up with a new fan called Novello. The fan has a unique design and comes with a high airdelivery of 220 CMM at 370 rotations/per minute.Novello is a decorative fan that comes with theBEE five star rating.

Commenting on the new fan launches, Mr. Rohit Mathur, President- Fans, Usha International said,“We are focusing on improving our market penetration for the fans category.In line with this, we are creating retail touch points closest to the customers’ homes. With the introduction of latest product innovations that address requirements of different customers from the design element to technological advanced innovations to products that are environment-friendly; we will ensurea great product mixis available across India along with a strong brand visibility.”

Available allacross India, Energia 32 is priced at INR 3750/-, Technix Plus is priced at INR 2210/- onwards and Novello is priced at INR 2730/- onwards.
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