Ludhiana, February 07, 2018 (Rajinder Ahuja): Global bicycle giant Hero Cycles announced the appointment of Rohit Gothi as its Chief Executive Officer, ushering in an exciting phase of growth and expansion.
Rohit joins Hero Cycles following a successful 4-year stint at Hindustan Coca–Cola Beverages where he was the Executive Director, Market Operations. With 25 years of rich experience in understanding of the B2C businesses, he certainly holds a lot of promise as sets forth to steer the Hero Cycles business. Having begun his career with Shalimar Paints, he has successfully held key positions in large conglomerates like Marico, Lornamed and Bharti Airtel. In his new role as the CEO at Hero Cycles Ltd., Rohit will be responsible for spearheading the planning, development and execution of the company’s long-term strategy.
Speaking on the new appointment, Pankaj M Munjal, CMD, HMC Group, said “We are delighted to have Rohit join our team. Today, Hero Cycles is the largest manufacturer of bicycles in the world and we are engaged in transforming cycling at the global level. With the objective of accelerating our growth, we plan to expand our verticals internationally and aggressively promote our upcoming product line and new age range of bikes. At this juncture in our journey, Rohit’s leadership would be instrumental in guiding the organization towards consolidating the domestic market while marking a global presence internationally. We are confident that the appointment will take the organization to new heights.”
Commenting on his appointment, Rohit Gothi, CEO, Hero Cycles, said, “I am excited about my new role in a category which holds immense promise and potential. The energy at Hero led by Mr Munjal is absolutely exhilarating and it feels fantastic to be a part of 7000 plus strong team of committed lively individuals. My endeavor would be to drive Mr Munjal’s vision to redefine cycling, innovate and integrate advance technologies and provide a world class product experience to consumers."
Since its inception in 1956, Hero Cycles has expanded far and wide to become the largest manufacturer of cycles in the world. The company exports its products to over 70 countries and has a network of over 250 suppliers and 3000 dealerships. Besides regularly launching newer range of bicycles, Hero Cycles is focusing heavily towards e-cycles for market expansion and to promote green commute and clean mobility. In the words of Pankaj M Munjal CMD, HMC Group “The future certainly looks green and the key driver would be non-motorized personal transport” led by continuous innovation in cycles per se.”